George's company has sold a line of nature paperweights specifically targeted at middle-aged women who like to collect decorative items with natural themes.Sales have been declining steadily as market segments are increasingly sharing similar needs and desires.What is the most likely reason for this decline in sales?
A) The firm has a unique focus strategy.
B) The differences across segments are narrowing.
C) New firms are having difficulty entering the industry.
D) Employees are learning unique skills.

Question

Quizplus · Accepted Answer

The declining sales are most likely due to the fact that differences across market segments are narrowing, meaning that middle-aged women who collect decorative items with natural themes may be finding similar products elsewhere or are no longer as interested in this specific product line. The other options (A, C, and D) are not related to the reason for declining sales in this scenario.

George's Company Has Sold a Line of Nature Paperweights Specifically