When calculating share of wallet,a brand's ___________ is the relative position that a customer assigns to the brand in comparison to other brands also used by the customer in the category.

Question

Quizplus · Accepted Answer

Rank in share of wallet refers to the customer's preference or priority level of a brand compared to other brands within the same category, influencing their spending distribution among those brands.

When Calculating Share of Wallet,a Brand's ___________ Is the Relative