The price for an all-day trip to the Alpine Spa is $235 and includes an hour-long massage,a facial,a manicure and pedicure and a hair styling and make-up application.Any of these services can be purchased individually for the total cost of almost $350.What kind of pricing strategy is Alpine Spa using?
A) Synchro-pricing
B) Complementary pricing
C) Price bundling
D) Results-based pricing
E) Penetration pricing

Question

Quizplus · Accepted Answer

The pricing strategy used by Alpine Spa is price bundling, as they offer a package deal that includes several services at a discounted price compared to if those services were bought individually.

The Price for an All-Day Trip to the Alpine Spa