Loss leadership is the term typically used when providers place a familiar service on special to draw the customer to the store and then reveal other levels of service available at higher prices.

Question

Quizplus · Accepted Answer

Loss leadership is a marketing strategy where a business sells a popular product at a low price to attract customers, with the hope that once they are in the store they will purchase additional products or services at regular prices.

Loss Leadership Is the Term Typically Used When Providers Place