Which of the following is NOT a category of strategy that service providers can use to match service promises with service delivery?
A) Integrate the service dimensions
B) Improve customer education
C) Manage service promises
D) Manage customer expectations
E) Manage internal marketing communications
Correct Answer:
Verified
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Q13: Inadequate customer communication occurs when:
A) The services
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Q18: _ means transmitting information across functional boundaries
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