The Kingston Little Theater is a semi-professional troupe that presents six productions annually.It knows that if it presents a musical from the 1950s or the 1960s it will attract a large audience from the gay community to see the production.It could chart its demand pattern by looking at:
A) How it acquires prospects
B) Geographical influences on demand
C) Audience empowerment
D) Market segments
E) Seasonal fluctuations

Question

Quizplus · Accepted Answer

The best choice is D, market segments. The question specifically mentions the large audience from the gay community, indicating that the theater recognizes this as a specific market segment. By looking at past productions from the 1950s and 1960s, the theater can identify which market segments are more likely to attend and adjust its offerings accordingly. The other choices - A, B, C, and E - do not specifically address the theater's ability to chart demand patterns for this particular market segment.

The Kingston Little Theater Is a Semi-Professional Troupe That Presents