In which of the following service situations would customers have the highest level of participation?
A) Eating at a local barbecue restaurant
B) Taking self-defense classes
C) Staying at a Marriott resort hotel
D) Traveling on an American airplane
E) Attending a symphonic orchestra concert

Question

Quizplus · Accepted Answer

In self-defense classes, customers are actively participating in the service by learning and practicing the techniques themselves. In contrast, customers in the other service situations are mainly passive recipients of the service.

In Which of the Following Service Situations Would Customers Have