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Discover Card Has an Automated Inquiry System That Enables Card

Question 32

Multiple Choice

Discover Card has an automated inquiry system that enables card members to obtain their current balance,available credit and payment information via telephone without speaking to an account representative.With its automated inquiry system,Discover Card is enhancing customer participation in the service process by:


A) Recruiting customers
B) Positioning customers
C) Managing the customer mix
D) Defining customers' roles
E) Educating customers

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