The process of managing multiple and sometimes conflicting customer segments is known as _____ management.
A) Relationship
B) Compatibility
C) Demand mix
D) Position
E) Targeted

Question

Quizplus · Accepted Answer

Compatibility management involves handling the complexities and potential conflicts that arise from serving multiple customer segments, ensuring that the strategies and approaches used are harmonious and do not negatively impact the different segments.

The Process of Managing Multiple and Sometimes Conflicting Customer Segments