Which of the following acts as the stimulus in the stimulus-organism-response model?
A) Employees
B) The multidimensional service environment
C) Customer emotions
D) Customer
E) Customer purchase behavior

Question

Quizplus · Accepted Answer

The multidimensional service environment acts as the stimulus in the stimulus-organism-response model, influencing customer perceptions and behaviors.

Which of the Following Acts as the Stimulus in the Stimulus-Organism-Response