Because appropriate hard measurements are not always intuitive or obvious,the potential for counting or tracking an irrelevant aspect of operations is high.Thus,it is often desirable to link operational performance measures with _________ to be sure they are strongly correlated.
A) Tangible measurements
B) Basic measurements
C) Soft measurements
D) Formal standards
E) Customer panels

Question

Quizplus · Accepted Answer

Soft measurements are often used to track aspects of operations that are not easily quantified, such as customer satisfaction or employee morale. By linking operational performance measures with soft measurements, it is possible to ensure that the measures are strongly correlated with the desired outcomes.

Because Appropriate Hard Measurements Are Not Always Intuitive or Obvious,the