An ad in a dental journal noted that if dentists would bulk buy a flowable composite used to build bridges and caps,the dentist purchasing the composite would receive Delta Air Lines Sky Miles to add to his or her existing Sky Miles.Both companies,the composite marketer and Delta,benefit from this offer.By allowing the composite marketer to offer free Sky Miles to customers,Delta Air Lines is further implementing its _____ growth strategy.
A) Share building
B) Market development
C) Service development
D) Diversification
E) Market integration

Question

Quizplus · Accepted Answer

Delta Air Lines is using a share building growth strategy by allowing the composite marketer to offer free Sky Miles to customers. This strategy is designed to increase the number of customers who use Delta Air Lines by offering them incentives to do so.

An Ad in a Dental Journal Noted That If Dentists