The _____ of a customer is a concept that looks at customers from the perspective of their lifetime revenue or profit contributions to a company.
A) Relationship value
B) Attractiveness index
C) Profit performance quotient
D) Calculated risk
E) Loyalty factor

Question

Quizplus · Accepted Answer

The concept described in the question is that of customer relationship value. This value looks at the overall revenue or profit a customer brings to a company over their lifetime relationship with the company. Option B (attractiveness index) is not a commonly used term in relation to customer value, C (profit performance quotient) and D (calculated risk) are not accurate descriptions of the concept presented in the question, and E (loyalty factor) does not encompass the full concept of overall lifetime revenue or profit contribution.

The _____ of a Customer Is a Concept That Looks