Every month the pest exterminator does a monthly spraying at Jean Poole's house.Every month Jean gripes that she is being ripped off by the exterminating company and that she's going to find a new one.But she never does change service providers due to:
A) The iteration principle
B) Customer inertia
C) Service standardization
D) Switching costs
E) Process reciprocity

Question

Quizplus · Accepted Answer

Customer inertia refers to the tendency of customers to stick with their current service provider rather than switch to a new one, despite feeling unsatisfied or wanting to explore other options. In this scenario, Jean Poole complains about her exterminating company but continues to use their services every month, indicating her reluctance to switch to a new provider.

Every Month the Pest Exterminator Does a Monthly Spraying at Jean