Features research and lead user research are both categorized as types of:
A) Post transaction surveys
B) Database marketing research
C) Process checkpoint surveys
D) Future expectations research
E) Relationship surveys

Question

Quizplus · Accepted Answer

Both features research and lead user research are focused on understanding future expectations and identifying opportunities for innovation. They both involve gathering insights from customers or users who represent the leading edge of new trends or behaviors. Therefore, the best choice is D - Future expectations research.

Features Research and Lead User Research Are Both Categorized as Types