An innovative research trend involves examining ________,which are clusters of integrated touchpoints that consumers experience before,during,and after using a service.
A) Customer journeys
B) Lost customer maps
C) Customer panels
D) Process checkpoint evaluations
E) Hierarchical needs matrices

Question

Quizplus · Accepted Answer

Customer journeys refer to the end-to-end experience a consumer has with a service, including touchpoints before, during, and after the use of that service. This trend involves examining these journeys to understand and improve the customer experience.

An Innovative Research Trend Involves Examining ________,Which Are Clusters of Integrated