Which of the following factors leads to provider gap 2?
A) Inappropriate physical evidence and servicescape
B) Inadequate marketing research
C) Lack of integrated services marketing communications
D) Failure to match supply and demand
E) Inadequate horizontal communications

Question

Quizplus · Accepted Answer

Provider gap 2 is caused by inappropriate physical evidence and servicescape, which refers to the failure in designing and managing the physical environment where the service is delivered, affecting customer perceptions and experiences.

Which of the Following Factors Leads to Provider Gap 2