On his way to work today,Terry saw a billboard for a physician's group that specialized in vascular surgery.In his local newspaper there was a full-page ad for a medical clinic that performed similar surgery.Then in his mail,he got a brochure from yet another medical clinic asking him if he wanted to get rid of ugly varicose veins.Which trend that influenced the development of services marketing concepts and strategies is illustrated here?
A) The increasing importance of service industries to the U.S.and world economies
B) The increase of government regulation of professional service industries
C) The growth in database marketing
D) Increased competition in professional services
E) Professional firms are placing increased emphasis on providing services

Question

Quizplus · Accepted Answer

The trend illustrated here is increased competition in professional services, as there are multiple medical clinics advertising their vascular surgery services to Terry. This has influenced the development of services marketing concepts and strategies, as professional firms must compete with one another to attract and retain clients.

On His Way to Work Today,Terry Saw a Billboard for a Physician's