Which of the following statements describes a marketing implication that results from the simultaneous production and consumption of services?
A) Services cannot be returned or resold
B) Service quality depends on many uncontrollable factors
C) Employees affect the service outcome
D) Services cannot be readily displayed or communicated
E) There is no sure knowledge that the service delivered matches what was planned and promoted

Question

Quizplus · Accepted Answer

Since services are produced and consumed simultaneously, employees who are involved in the delivery of the service can have a significant impact on the outcome. Therefore, managing employee behavior and providing adequate training is crucial to ensure consistent service quality.

Which of the Following Statements Describes a Marketing Implication That