Historically,the Japanese have had poor dental care.As part of their beauty regimen,the Japanese do have a habit of lightening and whitening their skin.Teethart has developed "tooth manicure" salons,which allow Japanese to match their teeth coloration to their skin.Each treatment takes place in a small booth,which contains an ergonomically-designed chair,muted lights,and New Age-style music.The walls are painted calming shade of blues and greens.Teethart uses the _____ element of its service to reduce stress associated with dental procedures.
A) Product
B) Production
C) Process
D) Place
E) Physical evidence

Question

Quizplus · Accepted Answer

The physical evidence element of the service (including the design of the booth, the calming colors and music, and the overall atmosphere) is used to reduce the stress associated with dental procedures.

Historically,the Japanese Have Had Poor Dental Care