Identify a true statement about the follow-up that salespeople should perform after a sale.
A) Salespeople should make a call to say thank you and to check to see that the product is working appropriately.
B) Personal follow-up visits should be avoided because they are expensive and tend to accomplish little.
C) Salespeople should follow up with only those members of the buying center who are directly involved in the use of the product.
D) Salespeople should ideally follow the 3-by-3 strategy to make all their follow-up calls.
E) Salespeople should avoid regular follow-up with their accounts to identify any changing needs as it will tarnish goodwill between the seller and the buyer.

Question

Quizplus · Accepted Answer

Salespeople should follow up after a sale to ensure customer satisfaction and to maintain a positive relationship with the customer. A phone call to say thank you and to check on the product is a good way to accomplish this. Personal follow-up visits may be expensive but can be effective in building a strong relationship. Salespeople should follow up with all members of the buying center, not just those directly involved in the use of the product. The 3-by-3 strategy is not a standard approach to follow-up calls. Regular follow-up with accounts is important to identify changing needs and maintain goodwill between the seller and the buyer.

Identify a True Statement About the Follow-Up That Salespeople Should