Which of the following statements about complaints is FALSE?
A) The customer must perceive the settlement of a complaint as being fair.
B) The settlement that will be provided must be clearly communicated.
C) A salesperson settling a claim should educate the customer to forestall future claims.
D) A fair settlement made in the customer's favor helps to resell the company and its products.
E) A salesperson who is convinced that a claim is dishonest should take action by filing a case against the customer.
Correct Answer:
Verified
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