Buyers perceive salespeople as sales oriented when sellers stress benefits and solutions to problems over features.

Name: Buyers perceive salespeople as sales oriented when sellers stress benefits and solutions to problems over features.
Brand: Quizplus
Rating: 4.7 (34 reviews)

Question

Quizplus · Accepted Answer

Buyers perceive salespeople as sales oriented when they focus more on the features of a product rather than how it benefits the buyer or solves their problems. Stressing benefits and solutions is actually seen as customer-oriented.

Buyers Perceive Salespeople as Sales Oriented When Sellers Stress Benefits