Bubbly Splash is a major beverage outlet in Seattle.The management takes special care in resolving customers' grievances as it knows that approximately 40 percent of its consumers have been buying its beverages without considering alternative drinks for the last ten years.Identify the loyalty shown by its customers.
A) Vendor loyalty
B) Behavioral loyalty
C) Partial loyalty
D) Attitudinal loyalty
E) Inertia loyalty

Question

Quizplus · Accepted Answer

Behavioral loyalty refers to customers who repeatedly purchase from a particular brand without considering alternatives. In this case, 40% of Bubbly Splash's customers have been buying its beverages for the last ten years, indicating behavioral loyalty. Other options do not fit the given scenario as well. Vendor loyalty refers to businesses who prefer to work with a particular supplier, partial loyalty suggests that customers buy from a brand occasionally, attitudinal loyalty refers to customers who are emotionally attached to a brand, and inertia loyalty suggests that customers may continue to purchase from a brand due to convenience rather than brand preference.

Bubbly Splash Is a Major Beverage Outlet in Seattle