Clara is a new salesperson for a pharmaceutical firm.When trying to get the attention of a prospect,she begins her sales presentation by stating her name and the name of the firm she represents instead of talking about the advantages of the firm's products.This is an example of a(n):

Question

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Clara's opening statement simply introduces herself and her firm, which is a basic introduction opening. A benefit opening would focus on the advantages or benefits of the product, a product opening would immediately discuss the product without introducing the salesperson or the firm, a compliment opening would involve complimenting the prospect in some way, and a referral opening would involve mentioning someone who recommended the salesperson or the product.

Clara Is a New Salesperson for a Pharmaceutical Firm