Gary,a new salesperson for a reputed cellphone manufacturer,meets the owner of a transport company that employs 50,000 people as cab drivers.On his first meeting,he plans to sell mobile phones to all the 50,000 cab drivers because he believes his firm's mobile phones are the best in the market.Which of the following is a drawback of this primary call objective?

Question

Quizplus · Accepted Answer

The primary call objective of selling mobile phones to all 50,000 cab drivers is unrealistic as it is nearly impossible to achieve in one meeting with one person. It is important for primary call objectives to be realistic and achievable in order to avoid setting salespeople up for failure.

Gary,a New Salesperson for a Reputed Cellphone Manufacturer,meets the Owner