Ivan's actual goal from his sales call is to get 10 people to buy his firm's insurance policies.Ivan hopes to get more than 25 people to buy his insurance policies,get their relatives and friends to buy the policies too,and develop a long-term relationship with these customers.This long-term relationship that Ivan hopes to build in the future is an example of his:

Question

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The optimistic call objective reflects Ivan's desire to not only achieve his immediate goal of selling policies to 10 people, but also to potentially build a long-term relationship with those customers and their referrals. This goes beyond a minimum call objective, which would simply be to sell policies to a set number of people. Routing quota, zoning quota, and gross margin quota are not relevant to Ivan's goal of building long-term relationships with customers.

Ivan's Actual Goal from His Sales Call Is to Get