A salesperson who routinely accomplishes his or her _____ objectives most likely sets his or her objectives too low.

Question

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Optimum call objectives are goals that stretch the salesperson to perform at their best level. Therefore, if a salesperson consistently achieves their optimum call objectives, it indicates their goals may be set too low. Strategic objectives are more long-term goals, while minimum and primary call objectives are set for specific sales situations. Secondary call objectives are also specific to a particular sales call, but they are considered less important than the primary objectives.

A Salesperson Who Routinely Accomplishes His or Her _____ Objectives