TECAmerica,Inc.sells electronic scales used for weighing meats and vegetables.A salesperson for TECAmerica is calling on the headquarters of Kroger supermarkets.He has set his sales call objectives to meet the members of the buying center,to have his product brochures sent to the appropriate geographic division managers of Kroger,and to be allowed to demonstrate the superiority of his company's scales.If he truly expects to achieve his objective of meeting the members of the buying center,then the others would be classified as _____ call objectives.
A) ideological
B) primary
C) visionary
D) secondary
E) minimum

Question

Quizplus · Accepted Answer

The objective of meeting the members of the buying center is the primary call objective, while sending product brochures and demonstrating product superiority are secondary call objectives. Therefore, the best choice is D, which refers to secondary call objectives.