The opening paragraph of a sales letter should:
A) explain why the reader should buy a product.
B) grab the reader's attention.
C) ask the reader to take a specific action.
D) point out a deadline for action.
E) all of these.

Question

Quizplus · Accepted Answer

The opening paragraph of a sales letter should grab the reader's attention in order to encourage them to continue reading. While it is important to explain why the reader should buy a product and ask them to take a specific action later in the letter, the opening should focus on getting their attention and drawing them in. Pointing out a deadline may also be effective, but is not always necessary in the opening paragraph.

The Opening Paragraph of a Sales Letter Should