Which of the following statements about the use of a postscript (PS)at the end of a sales letter is true?
A) Postscripts right after the greeting are most effective.
B) Postscripts should be used to ask about a prospect's family or some other element of his or her personal life.
C) Postscripts should be used to emphasize an important selling point.
D) Postscripts should not be used to highlight the requested action because the customer may resent feeling pressurized by the sales team.
E) Postscripts should ideally provide details of the sales representative to be contacted for queries.

Question

Quizplus · Accepted Answer

Postscripts can be used effectively to emphasize an important selling point or to leave a strong impression. This is because readers often skim through a sales letter and the postscript is one of the few things that is likely to be read. However, it is not advisable to use postscripts to pressure the customer or to provide irrelevant information.

Which of the Following Statements About the Use of a Postscript