Which of the following types of purchase situations requires a longer time compared with others to arrive at a purchase decision in an organizational buying decision process?
A) A new-task situation
B) A straight rebuy situation
C) A customized rebuy situation
D) A modified rebuy situation
E) A computerized purchase situation

Question

Quizplus · Accepted Answer

A new-task situation requires the most time to arrive at a purchase decision because it involves the purchase of a product or service that is completely new to the organization and requires extensive information gathering and evaluation. In contrast, a straight rebuy situation involves the purchase of a product or service that is routinely purchased, while a modified rebuy situation involves some changes to a previously purchased product or service, and a customized rebuy situation involves a customized solution for the organization's specific needs. A computerized purchase situation may or may not require extensive time depending on the nature of the purchase.

Which of the Following Types of Purchase Situations Requires a Longer