Which of the following sources of information would customers usually view to be less credible than the others?
A) Trade publications
B) Colleagues
C) Outside consultants
D) Review sites on the Internet
E) Sales literature

Question

Quizplus · Accepted Answer

Sales literature is usually viewed as less credible because it is produced by the organization selling the product or service and is therefore biased towards promoting their own offerings.

Which of the Following Sources of Information Would Customers Usually