Kevin works for Irish Pub Company,a design and construction outfit that sells completely finished,made-in-Ireland pubs-with everything from beer taps to mosaic floors to decorative pieces like antique whiskey bottles-to American entrepreneurs.Kevin is trying to sell the Irish pub concept to a retired New York City business executive who wants to run his own business,but he is not an experienced pub owner and is reluctant to invest $300,000 in the project.Kevin should consider this a _____ buying situation.
A) new-task
B) straight rebuy
C) derived-demand
D) value-added
E) modified rebuy

Question

Quizplus · Accepted Answer

This is a new-task buying situation because the retired business executive has never owned a pub before and is not familiar with the product. Therefore, Kevin must convince him of the benefits and value of the Irish pub concept.

Kevin Works for Irish Pub Company,a Design and Construction Outfit