Maynard,the head of the research and development department of a pharmaceutical firm,rejects a new drug manufactured by the firm because the drug does not meet the required quality standards.According to Miller and Heiman,Maynard is most likely a(n):
A) technical influencer.
B) economic influencer.
C) coach.
D) user.
E) purchasing agent.

Question

Quizplus · Accepted Answer

Maynard is responsible for research and development and has rejected a new drug due to its failure to meet quality standards. This makes him a technical influencer, as he has the expertise and knowledge to evaluate the drug's quality and influence the decision to manufacture or reject it. Economic influencers are concerned with cost and financial aspects, coaches provide guidance and advice, users are the ones who use the product, and purchasing agents are responsible for procurement.

Maynard,the Head of the Research and Development Department of a Pharmaceutical