Kenneth,the operations manager of a cosmetic firm,rejects a particular promotional strategy for use by the firm because he estimates that the financial costs of conducting such a campaign would be extremely high and the strategy would yield no return.According to Miller and Heiman,Kenneth is most likely a(n):
A) economic influencer.
B) buyer.
C) user.
D) technical influencer.
E) gatekeeper.

Question

Quizplus · Accepted Answer

Kenneth is considered an economic influencer because his decision is based on the financial impact and cost-effectiveness of the promotional strategy, which aligns with the role of economic influencers who focus on the financial aspects of decisions.

Kenneth,the Operations Manager of a Cosmetic Firm,rejects a Particular Promotional