Probability sampling designs are used when the representativeness of the sample is of importance in the interests of wider generalizability.

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Probability sampling designs ensure that every member of the population has an equal chance of being selected for the sample, increasing the likelihood that the sample is representative of the population as a whole. This is important when generalizing the findings from the sample to the larger population.

Probability Sampling Designs Are Used When the Representativeness of the Sample