A researcher who investigates the relationship between the loyalty program of a specific supermarket and the loyalty towards this supermarket,collects his data by questioning consumers who leave the specific supermarket on several daily periods.The sampling method used by this researcher is called:
A)Convenience sampling.
B)Simple random sampling.
C)Stratified sampling.
D)Quota sampling.

Question

Quizplus · Accepted Answer

The researcher is only collecting data from consumers who are leaving a specific supermarket at certain times, which is a convenient and easily accessible sample. This method may not represent the views of all consumers who shop at the supermarket and is therefore not a great example of a random, representative sampling method.

A Researcher Who Investigates the Relationship Between the Loyalty Program