Rebecca is the office manager for a medium-sized production company. She writes to her boss asking if one of the office assistants can complete the weekly sales report on Monday mornings. She begins her persuasive argument by pointing out that her other responsibilities mean the report is several hours late every week, which delays her boss from sending his own report to the company executives. This is an example of the
A) common-ground persuasion technique.
B) demographic persuasion technique.
C) technique of scenario painting.
D) character appeal technique.
E) integrated marketing communication strategy.

Question

Quizplus · Accepted Answer

This is an example of the common-ground persuasion technique, where Rebecca attempts to find a solution that benefits both herself and her boss by highlighting a shared problem that they both face.

Rebecca Is the Office Manager for a Medium-Sized Production Company