In which of the following buying situations is creeping commitment most likely to occur?
A) the purchase of a replacement hydraulic motor for a forklift
B) the purchase of a local area network (LAN) system
C) the purchase of the annual Christmas tree from Farmer Gregson
D) the ordering of a case paper towels for a service station
E) the purchase of a new goldfish to replace the one that died

Question

Quizplus · Accepted Answer

Creeping commitment is most likely to occur in the purchase of a LAN system because it is a high involvement, complex purchase decision that involves multiple stakeholders and a significant investment of time and money. As a result, decision makers may become more committed to their initial decision as they invest more resources into researching and evaluating the available options.

In Which of the Following Buying Situations Is Creeping Commitment