The negotiators included bank loan officers and a group of entrepreneurs who wanted funding for an Internet retailing site to sell athletic footwear. During a lull in the conversation, one of the loan officers announced, "I don't know whether investing in your idea is such a good idea. I read yesterday in Business 2.0 that Internet apparel retailers spend more than 100 percent of their sales on marketing and advertising. With spending like that, how can investing you be a wise decision?" The loan officer was using the negotiation technique called:

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The Answer of The negotiators included bank loan officers and a group of entrepreneurs who wanted funding for an Internet retailing site to sell athletic footwear. During a lull in the conversation, one of the loan officers announced, "I don't know whether investing in your idea is such a good idea. I read yesterday in Business 2.0 that Internet apparel retailers spend more than 100 percent of their sales on marketing and advertising. With spending like that, how can investing you be a wise decision?" The loan officer was using the negotiation technique called:

The Negotiators Included Bank Loan Officers and a Group of Entrepreneurs