The _____ method of setting an advertising budget is useful for specialty goods and in situations where outside factors limit the amount of product available.
A) units of sales
B) percentage of sales or profits
C) objective
D) executive decision

Question

Quizplus · Accepted Answer

The "units of sales" method is useful for specialty goods and situations with limited product availability, as it ties the budget directly to the number of units expected to be sold.

The _____ Method of Setting an Advertising Budget Is Useful