_____ advertising tries to get potential customers to buy a product within a short period of time so that the reaction can be easily measured.
A) Subliminal
B) Covert
C) Surrogate
D) Immediate-response

Question

Quizplus · Accepted Answer

Immediate-response advertising is designed to get potential customers to take action quickly, usually by making a purchase or requesting more information. This type of advertising is often used for products with short sales cycles or for promotions where a quick response is needed to measure effectiveness. Immediate-response advertising can include direct mail, email marketing, telemarketing, and online advertisements.

_____ Advertising Tries to Get Potential Customers to Buy a Product