John wants to start his own business. After doing some research, he has decided to specialize in cleaning kitchens since most homemakers are not satisfied with the quality of the service offered by the residential cleaning companies. What is this process of finding a small-but profitable-demand for something and producing a custom-made product or service known as?
A) Out-of-home advertising
B) Niche marketing
C) Sales promotion
D) Visual merchandising

Question

Quizplus · Accepted Answer

The process described is known as niche marketing, which involves finding a specific, small market with a unique need and producing customized products or services to meet that need.

John Wants to Start His Own Business