Which of the following is a benefit of buying a franchise?
A) The franchisee can identify his or her market niche.
B) The franchisee can select his or her own sales activities.
C) The franchiser brings proven methods of operation to aid the franchisee.
D) The franchiser gives complete independence to run the franchise.

Question

Quizplus · Accepted Answer

Buying a franchise provides the benefit of the franchiser bringing proven methods of operation to aid the franchisee. The franchiser has already established a successful business model which the franchisee can replicate in his or her own franchise. This can save the franchisee time and money in figuring out the best practices for running the business. Option A is incorrect as while the franchisee may have some input on the target market, the franchiser will typically already have a defined customer base. Option B is incorrect as the franchiser will dictate the sales activities the franchisee should use. Option D is incorrect as a franchisee has to follow strict guidelines set out by the franchiser in order to maintain consistency across all franchises.

Which of the Following Is a Benefit of Buying a Franchise