The system of gathering, recording, classifying, analyzing, and interpreting data related to merchandising of goods and services is known as:
A) market research.
B) operational research.
C) drip marketing.
D) loyalty marketing.

Question

Quizplus · Accepted Answer

Market research involves the entire process of gathering data related to the marketing of goods and services. This process includes collecting data, recording it, classifying it, analyzing it, and interpreting it. Operational research involves the use of mathematical and statistical methods to solve complex business problems. Drip marketing and loyalty marketing are specific marketing tactics that involve targeted messaging and loyalty incentives for customers.

The System of Gathering, Recording, Classifying, Analyzing, and Interpreting Data