Assessing the strengths and weaknesses of a marketing plan to improve its effectiveness is known as:

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Evaluating a marketing plan helps to identify its strengths and weaknesses, and enables businesses to make necessary adjustments to improve its effectiveness. Positioning refers to the perception of a brand in the minds of consumers, implementing involves putting the marketing plan into action, controlling involves monitoring and adjusting the plan while scheduling refers to the timing and frequency of marketing activities.

Assessing the Strengths and Weaknesses of a Marketing Plan to Improve