All products and services can have only two layers: core and augmented.

Name: All products and services can have only two layers: core and augmented.
Brand: Quizplus
Rating: 4.8 (50 reviews)

Question

Quizplus · Accepted Answer

While all products and services have a core layer, some may have additional layers such as a tangible or intangible component, a packaging or delivery layer, a brand or reputation layer, etc. These additional layers make up the augmented product or service.

All Products and Services Can Have Only Two Layers: Core