The basic marketing principles that guide small-business marketing and big-business marketing are the same.

Question

Quizplus · Accepted Answer

The basic marketing principles such as identifying target audience, creating a strong brand image, promoting products/services, generating leads, nurturing customer relationships, and measuring effectiveness apply to both small and big businesses. However, the strategies, budgets, and resources used by small and big businesses may differ.

The Basic Marketing Principles That Guide Small-Business Marketing and Big-Business