The extent to which market segments are easily distinguishable from each other and respond in another way to company marketing strategies is known as:

Question

Quizplus · Accepted Answer

The description in the question is referring to the concept of differential response, which is the degree to which distinct market segments have different reactions and responses to the same marketing efforts. The other answer choices are either unrelated or do not accurately capture the concept described.

The Extent to Which Market Segments Are Easily Distinguishable from Each